Your newpany
I have recently partnered with a leading international Petcare brand who, for more than 50 years, they have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place. They are currently seeking to recruit a new UK Sales Development Manager for their UK operation based in London.
Your new role
The role will be to lead the UK market, one of thepany’s core markets.
This role, reporting to the European Sales Development Manager, will be accountable for defining POS strategy and annual brand plans for the offline channel (Independent Trade shops & Key accounts) aligned with business strategies to ensurepany growth in the country. The role will be responsible for coordinating SD team members (4)
Lead the development of strategies for core brands in offline channels, focusing on presence, visibility, and promotional principles.
Define an activities calendar and align it with key stakeholders such as Sales, Sales Director, and Marketing teams.
Identify and establish brand Key Performance Indicators (KPIs) at both country and customer levels.
Determine Advertising and Promotion (A&P) needs.
Promote continuous quantitative and qualitative analysis for post-mortem evaluations of initiatives.
Analysepetitors' activities to identify opportunities and gaps.
Drive business growth with top customers through specific initiatives and category management projects.
Lead the Merchandisers team by defining in-store priorities, tracking KPIs, and deploying necessary tools.
Define key Advertising and Promotion (A&P) investments and ensure expenses are monitored and controlled according to the assigned budget.
Lead the development of the UK Sales Development team (4 headcounts), focusing on both collective and individual growth.
Occasionally, they support business initiatives by participating in cross-country projects.
What you'll need to succeed
Academic background: A University Business Degree or similar (preferably in economics or business).
Experience: 10 years or more in Trade Marketing/Marketing within FMCG or Pharma businesses, particularly those with leading brands and direct selling teams in diverse markets. Field experience is a bonus.
Team player: We value collaboration and flexibility.
Leadership: Demonstrated strong leadership skills.
Results-driven: A focus on achieving oues with a problem-solving mindset.
Analytical: Proficiency in analysis to drive decision-making.
Active listener and constructive challenger: Someone who actively listens and challenges constructively, always eager to test and learn.
What you'll get in return
