Job Description
Who are we?
Through its people and brands, CNH delivers power, technology, and innovation to farmers (Case IH, New Holland Agriculture) and builders (Case and New Holland Construction) all around the world. With more than 63,000 employees, 64 plants, and 49 R&D centres in developed and emerging countries, CNH is a multinational leader in the capital goods industry. CNH unites some of the best minds and talents in the world. If you are someone who yearns to make a significant contribution through your career and to become part of a thriving, multinational community, the possibilities at CNH are limitless.
Who are we looking for?
Are you skilled at assisting in marketing activities and launching campaigns? Do you have a natural curiosity for creating engaging content and coordinating field marketing communications. Do you want to work in a challenging, dynamic environment, then Parts and Services is for you. Organisation and exceptional communication, fluency in English, is key as you’ll have a wide and diverse range of programmes and people to support. You will be comfortable with being respectively challenged, to challenge others and be pushed outside of your comfort zone. We are a small, but mighty, dynamic marketing team that deliver solutions, and support our sale team efficiently and effectively. If you are not afraid of getting involved and confident in speaking up in meetings and team discussions then we are the right team for you, apply now.
Basic Function
The Parts & Services Marketing Intern is responsible to support the AG Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNH Parts for UK & ROI markets. The successful individual will support management of a parts portfolio across a range of products covered by two agricultural brands (Case IH and New Holland).
Trade Communications
Working with the field Sell out specialist, build and deliver the quarterly campaigns, digital campaigns, loyalty programs, channel animation and product communication strategy by channel (Sell-in/Sell-out).
Support the communication team to maintain any platform and existing tools providing product information to customers and ultimately end-customers to promote and raise brand and product awareness.
Manage the deployment of all outgoing communications to our internal and external distribution lists.
Manage the content and creation of the weekly, monthly, and quarterly, parts news publications.
Supporting the Marketing team in liaising with the Direx Partners in relation to deployment of promotions and product news to the network
Product pricing and marketing intelligence
Support the sales and Marketing team to analyse sales trends by product family, understand the seasonality of each line, to develop the most relevant promotional plan accordingly.
Track product price queries and share relevant pricing repositioning news via the relevant communication channels.
Product Promotion/animation
In collaboration with the Marketing Team lead the conception of annual and tactical promotional programmes adapted by target.
Analyse regularly product line sales and promotion/sales actions results to identify issues/opportunities and propose action plan accordingly.
Product placement
Work closely with the Marketing manager and Sales Team to understand and resolve product related issues or opportunities arising in the dealer network.
Supervise day to day product support to the dealer network and daily management of product queries from the market.
Work closely with the Central Product Marketing team to adapt and improve the Product Strategy at local level.
Candidate requirements, attributes, and qualifications
Degree requirements: Marketing or Business administration undergraduate, or 3 years equivalent working experience in agricultural sector or Field B2B marketing environment
Solutions oriented person and able to work proactively with a good degree of autonomy.
Analytical mindset, with the use of base sales data be able to summarise, identifying any trends or patterns to support future informed decisions.
Creative – understand how to within brand guidelines. Using various Microsoft and Adobe tools, be able to create basic flyers and bulletins suitable for deployment to our dealer network.
Good proof reading and copy writing skills.
Organised and structured. Deliver projects and tasks on time. Can manage own workload and understand priorities. Ensuring you have what you need to complete your tasks and meet deadlines.
Motivated by a challenge with a can-do attitude. There is an opportunity for the right candidate to have autonomy in this role.
Great communicator with strong team ethic.
Good presentation skills.
Strong Microsoft Excel use required.
Strong working knowledge of Microsoft office suite. Such as Excel, Teams, Word, PowerPoint, Power Bi Outlook etc
Fluency in English.
Start Date – October
Location – Office Based – Cranes Farm Road, Basildon, SS14 3AD
