Team Lead, Paid Search Traffic (Google)

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. 
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

We're on a mission to improve health through nutrition. 

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers. 
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We are seeking a dynamic and results-driven Team Lead for our Paid Search Traffic team, specializing in Google Ads. The ideal candidate will have extensive experience in managing and optimizing paid search campaigns, a strong analytical mindset, and a passion for driving performance. This role will involve leading a team of talented paid search specialists, developing and executing strategies to maximize ROI, and staying ahead of industry trends to ensure our campaigns are cutting-edge.

Key Responsibilities:

Leadership & Management:

Lead, mentor, and develop a team of paid search specialists.

Foster a collaborative and high-performance culture within the team.

Set clear performance goals and provide regular feedback and support.

Campaign Strategy & Execution:

Develop, implement, and manage comprehensive paid search strategies on Google Ads.

Conduct keyword research, ad copy creation, bid management, and landing page optimization.

Monitor and analyze campaign performance, making data-driven decisions to optimize and scale.

Performance Analysis & Reporting:

Utilize analytics tools to track, report, and analyze website analytics and PPC initiatives.

Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations.

Present findings and strategies to senior management and stakeholders.

Budget Management:

Manage and allocate budgets effectively to maximize ROI.

Forecast and manage monthly, quarterly, and annual ad spend.

Campaign Management:

Oversee and optimize paid search campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROAS, etc.

Industry Trends & Best Practices:

Stay up-to-date with the latest trends and changes in the paid search landscape.

Implement best practices and innovative strategies to maintain a competitive edge.

Attend relevant industry events and training to continuously enhance skills and knowledge.

Qualifications:

Minimum of 5 years of experience in managing paid search campaigns, with a focus on Google Ads.

Proven experience in a leadership role, managing and developing a team.

Strong understanding of digital marketing principles, PPC strategies, and SEO.

Proficient in Google Analytics, Google Ads, and other relevant tools and platforms.

Excellent analytical, organizational, and communication skills.

Ability to thrive in a fast-paced, results-driven environment.

Perks and Benefits:

Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

In-office, and hybrid work opportunities;

Relocation package (Cyprus);

The equipment whatever you need to be happy and productive;

A premium SIMPLE subscription;

21 days annual leave, plus bank holidays (those observed where you live);

Support to learn English, should you need (or want) to;

Flexible hours. We focus on your results, not how long you spend at your desk.

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Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.