Senior Performance Marketing Specialist

We are on a mission to help build and accelerate the internet of tomorrow. We obsess about customer experience and strive towards constant innovation, with the goal of helping companies and developers build a faster, safer, and more reliable internet.

bunny.net is the place where individual imaginations gather together to solve next-generation internet challenges. Join a team of experts and, together, help shape the future of the internet. Here, you'll do more than join something — you'll add something.

We're not just saying that, but our culture really hops. We have established values that enable our fluffle to grow stronger with each new team member who joins us: Relentless Innovation. Integrity. Impact. Kindness. Diversity. Transparency & open communication. We also believe "good" is not good enough, and we continue striving to keep pushing things to the next level by learning and improving every single day. Oh, and did we mention that all our positions are 100% remote with a flexible working schedule? There's no need to relocate if you would like to join us, and you can carve out your own work schedule as well!

 

Senior Performance Marketing Specialist

As bunny.net continues to expand, we are looking for a Performance Marketing Specialist to elevate our digital marketing strategy. You will oversee key advertising platforms such as Google Ads, manage both onsite and offsite SEO, and lead A/B testing initiatives to enhance our website’s performance. The ideal candidate will have outstanding skills in campaign management, analytics, ad creativity, and technical setups. Join our team and take on a pivotal role in executing data-driven marketing strategies that drive exceptional growth and engagement as we shape the future of the internet.

 

What will you do?

• Advertising Management: Manage digital advertising campaigns across platforms like Google Ads, LinkedIn Ads, and Reddit Ads to ensure optimal performance.
  
• Audience Segmentation: Create detailed audience segments based on developer interests, company size, industry, and engagement history for more targeted marketing.
  
• SEO Control: Take charge of both onsite and offsite SEO strategies to improve search engine rankings and drive organic traffic.
  
• A/B Testing: Lead A/B tests on ad creatives, copy, landing pages, and call-to-action buttons to identify the most effective variations.
  
• Website Analytics: Use first-party analytics tools on the website to capture detailed data on user interactions, including traffic sources, on-site behavior, and conversion events.
  
• Content Promotion: Promote technical articles and other content pieces through paid channels to attract and engage the target audience.
  
• Competitor Analysis: Monitor and analyze competitors’ advertising strategies, identifying opportunities to differentiate and improve campaigns.
• Lead Generation and Qualification: Develop strategies for generating high-quality leads and work with sales teams to ensure effective lead qualification.
  
• Customer Journey Analysis and Improvement: Analyze the customer journey and improve touchpoints to enhance user experience and conversion rates.
  
• Data Analysis and Insights: Analyze campaign data to identify trends, insights, and areas for improvement, making data-driven decisions.
  
• Multi-Channel Attribution: Implement and refine multi-channel attribution models to understand the contribution of different channels to conversions.
  
• Webinar and Event Promotion: Promote webinars, virtual events, and workshops through paid channels to attract developers and company decision-makers.
  
• Ad Compliance and Best Practices: Ensure all advertising campaigns adhere to platform policies and best practices to avoid potential issues or penalties.

What will you add?

• 5+ years working with Google ADs, with at least 3 years managing a $1M+ annual budget
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
  
• Extensive experience in managing and optimizing campaigns across multiple digital channels.
  
• Proficiency in Google Ads, SEO tools, and A/B testing methodologies.
  
• Ability to develop compelling ad creatives and messaging that resonate with target audiences, particularly developers and SMBs.
  
• Strong skills in data analysis and interpreting key metrics.
  
• Excellent communication and collaboration skills.
  
• A proactive approach to problem-solving skills and the ability to identify issues and implement effective solutions.
  
• Ability to thrive in a fast-paced, dynamic environment both independently and as part of a team.
  
• Specific experience in marketing SaaS products to developers and small to mid-level companies.
  
• Understanding of the unique challenges and opportunities in this market segment.

What will make us extra happy?

• Insatiable drive to innovate, pursue personal growth, and help scale bunny.net.
  
• Proven ability to drive innovation and optimize performance marketing strategies.
  
• High level of accountability and ownership of tasks and projects.
  
• Strong drive for excellence in all aspects of your work, consistently striving to exceed expectations and deliver outstanding results.

What is in it for you?

At bunny.net, we invest in you. We want to provide significant benefits while helping you maintain a healthy work & personal life.

• Competitive Salary: A competitive salary
  
• Flexible Working Hours: 100% flexible working hours. Work from anywhere, on your own schedule.
  
• Comprehensive Insurance: Medical, dental, and vision insurance that covers you all over the world.
  
• Paid Time Off: 25 days of paid vacation (plus your local public holidays on top).
  
• Parental Leave: Parental leave and flexible scheduling to ease your way into parenthood.
  
• Home Office Budget: We believe in comfortable workspaces and are happy to help set up yours.
  
• Paid Sick Leave: Take time off when needed without worrying about finances.
  
• Mental Health Support: Access to mental health resources and support via our external partner.
  
• Educational Budget: A yearly budget dedicated to learning and education.
  
• Wellbeing Budget: An annual budget to invest in your personal health and wellness.