Job Details
Senior Digital Merchandiser
Are you a driven marketing professional with a passion for producing impactful campaigns? Join Expedia's Private Label Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains and financial institutions! If the idea of starting each day by reviewing yesterday’s campaign results and initiating changes to optimize performance excites you, then this may be your next great opportunity!
What you’ll do:
Lead and implement site merchandising and promotional strategies for our partners' marketing campaigns. This role will manage all implementation aspects internally, such as coordinating marketing projects with account managers, marketing channels, suppliers, creative and production teams
Become an expert user of our merchandising tools, such as content management solutions, inventory management, analytics and reporting tools
Manage all tactical details related to promotions - examples: develop all necessary terms and conditions, manage copy/design requests and site placement implementation, provide promotional materials to marketing partners and overall analysis of the promotion
Determine and optimize a mix of promotions across marketing channels by analyzing and reporting on key performance metrics
Drive continuous improvements in site visitor growth, shopper conversion and deal production through in-depth analysis, experimentation, consumer-facing tool development and A/B and multivariate testing
Work with the account management team to support partner contracts and merchandising opportunities, as well as proactively sourcing inventory to meet traveler demand
Who you are:
2+ years’ experience in digital marketing/merchandising or promotional activity in consumer e-commerce or travel
Bachelor's degree or related technical field; or Equivalent related professional experience
A passion for using technology to drive marketing initiatives by building campaigns that drive results
A love affair with content management systems, Excel, Adobe Analytics or similar analytics measuring tools
Strong attention to detail, best in class organizational, stakeholder management and communication skills
Dedication to continuously improving the customer experience through relevant and valuable promotions
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