An exciting opportunity to represent a dynamic, data-driven marketing agency specialising in full-funnel strategies, serving both B2B and B2C brands on a global scale.
The Company
With over 20 years of industry experience, this company has formed partnerships with leading B2B and B2C brands worldwide, offering integrated marketing and technology solutions that drive significant business results.
Recognised as a pioneer in merging marketing and technology, they streamline complexities and enhance value through seamless integration.
Leveraging extensive first-party data resources, they uncover invaluable audience insights, empowering scalable personalisation strategies across diverse industries and channels, supported by agile and adaptable solutions
The Role
Manage daily budget pacing, optimise account performance, and adjust bid strategies to meet client objectives.
Collaborate with the innovation team to implement scripts and innovative solutions for account improvement.
Conduct thorough audits of PPC accounts to ensure adherence to best practices and stay updated on Google and Bing developments.
Contribute to the development of enterprise-level PPC strategies, client roadmaps, and forecasting to drive client success.
Desired Skills and Experience
Proficient in Google AdWords and Microsoft Adcenter, with a deep understanding of Analytics Platforms such as Google Analytics and Adobe Analytics.
Familiarity with third-party tracking tools and software solutions, as well as experience in implementing scripts.
Skilled in managing large Paid Media budgets and conducting accurate forecasting.
Strong communication skills, both written and oral, with the ability to work collaboratively in a team environment.
