Job Title
Senior Manager - Digital Propositions
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours per Week
37.5
Salary
Competitive Salary plus benefits
Category
Brand/Product Management
Closing Date
25 July 2024
“Everything about Asda”
We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
“Everything you’ll love”
Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
4 weekly pay – which means you get an extra payday a year
Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
Free city centre parking – you can also use it outside working hours
Plus, much more!
“Find your role”
The Senior Manager of Digital Propositions is responsible for planning and executing monetisation initiatives and strategy that will ensure maximising revenue KPIs within LS Eleven. Utilising data and technology this role will work across teams internally and with technology partners to generate demand from advertisers, both supplier brands and non-endemic brands, on & offsite.
Your role
Drive best in class digital media propositions that will ultimately growing revenues for LS Eleven and Asda.
Developing our digital (on & offsite) and Partners-for-Growth propositions. You’ll be responsible for what we sell, how much we sell it for and how we execute & measure it.
You’ll review our current proposition, and benchmark it against the leading RMNs globally – identifying gaps in our inventory and opportunities to leapfrog our competitors.
Where we need to invest in technology and/or processes, you’ll build the business case and lead the discussions at relevant Asda forums to secure necessary investments
You’ll manage the pricing of our propositions, balancing competitiveness with profit and ensuring that advertisers are hitting their objectives with a strong ROAS.
You’ll work closely with the Media analytics team, to ensure that a measurement framework is in place for the propositions you manage.
You’ll own the process between Marketing, Commercial, SMG (our sales partners), Partners and Suppliers ensuring lead times are balanced between Asda capacity and Manufacturers’ desires.
You’ll select and manage execution partners to ensure value for money, overall compliance and speed of execution.
You’ll be the lead point of contact for Asda-wide events, ensuring that Retail Media is considered as part of the design and not an afterthought.
For Retail Media-led events, your team will create relevant, and differentiated propositions to drive investment and create excitement for customers, leveraging our different media vehicles.
Ultimately, you’ll have a joint accountability for delivering the digital media revenue targets
You’ll lead a small team internally, and partner with SMG, Category Execution, Customer and external agencies (e.g. Criteo/ ClearChannel) to deliver our propositions
You’ll be seen as an expert by our clients, speaking at events and writing in trade press.
Let's find out about you”
Relevant experience in an digital role/ understanding of the media industry
You'll have a range of communication and influencing styles that you can deploy with your stakeholders and senior members of Asda's/ LS Eleven Leadership Team to drive performance and delivery to plans and commitments.
You will comfortably challenge, confront, and solve difficult situations whilst maintaining solid internal and external connections.
Be able to bring credibility and integrity to your business area through your commercial awareness and mindset of doing the right thing for our business, colleagues and customers.
A positive attitude and keen to develop – motivated to get the job done and to deliver to tight timelines; actively seeking accountability
Demonstrate inquisitive approach, an eye for detail and strong project management skills evolving in line with business and external requirements.
Management/ delivery of revenue targets
Ability to work from multiple locations as needed
Desirable
An understanding of the retail and FMCG industry
Management experience
#LI-JC1
#LI-Hybrid
Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-
• Discretionary company bonus
• £8,000 company car or car allowance
• Company pension 1.5 times colleagues contribution (Max 15%)
• 10% colleague discount, free parking and many additional rewards.
About You
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
