The Sales Associate drives sales growth by personally selling deep and across all product categories and delivering emotionally engaging customer experiences – consistent with the brand vision.
Key Responsibilities:
Drives top line store sales and growth by personally selling to customers
Moves with intention throughout the store, connecting with multiple customers
Proactively engages with customers, reads cues and responds effectively
Creates a memorable connection by asking effective questions to identify customer needs and make compelling bra and additional product category recommendations
Uses confident selling statements and is effective at overcoming customer objections
Provides customers with the perfect bra fit by asking effective questions, taking a measurement, or conducting a fitting
Displays expert product knowledge and takes initiative to elevate personal knowledge of product categories
Participates in sales goal setting with manager and tracks individual performance towards the goal
Converts return, offers and other promotions into larger sales
Delivers a friendly and efficient cash wrap experience processing customer transactions accurately and efficiently at the Point of Sale (POS) or Mobile Register, as needed
All leadership roles at Victoria’s Secret are responsible for: Driving top line store sales results and growing the business through action and productivity Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our “Best at Bras” culture
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Creating customer awareness of programs available to them, (i.e., email capture) to build customer loyalty, when applicable
Setting personal goals and tracking individual and team performance to the goals
Preparing for each shift by maintaining awareness of all sales, promotions and applicable ringing procedures
Taking initiative to recover and replenish merchandise, so it is available to sell
Understanding and adhering to visual merchandising brand standards
Assisting in housekeeping of sales floor and communicating maintenance issues
Keeping an awareness of, and building personal capability in, loss prevention
Reinforcing store strategy to reduce shrink
Supporting all activities related to providing a safe working environment
Understanding and demonstrating Company values
Success Measures: Sales Comps (Likes) * Bra Comps (Likes)
Sales Per Hour (SPH)
Pounds Per Transaction (PPT)
Transactions Per Hour (TPH)
Bra Percent (%)
Exhibits an authentic desire to exceed the customers’ expectations
Persuasive, builds enthusiasm, and inspires the customer to buy
Proven ability to meet or exceed sales goals preferred
Demonstrates a sense of urgency
Has a healthy, competitive spirit, while maintaining a team focus
Is resilient and bounces back quickly from setbacks
Pursues opportunities to take on more responsibility
Seeks out coaching from leaders and peers to improve productivity; leads own learning
Schedule flexibility that includes evenings, weekends, holidays, and non-business hours
