Job Details
Location: LONDON/NOTTINGHAM
Type: Permanent
Salary: £40,000 - £45,000 Per Annum
RETAIL ACTIVATION MARKETING MANAGER (GLOBAL OUTDOOR LIFESTYLE BRAND )
LONDON - hybrid
£40 - £45K
Our client is global outdoors lifestyle retail brand and now looking to recruit an experienced and talented RETAIL ACTIVATION MARKETING MANAGER to join their marketing team. The successful candidate will have experienced in all aspects of retail marketing ideally for an outdoor lifestyle / sportswear brand and will be an expert in retail marketing. Ultimately a core component of the role is to always be championing the shopper and the customer, in pursuit of delivering a best-in-class retail experience. You will come with a deep understanding of those in-store needs and really get what makes a better retail consumer journey. Someone culturally aware and who can wield it as a brand-building tool..
The Role
Retail marketing has the potential to be a huge unlock for this brand. They require someone to join the team and be part of delivering their Retail Marketing strategy. This means translating business priorities into clear retail engagement plans that build visibility of the brand across their key retail partners in both the lifestyle and outdoor channels.
Ultimately, our client is a storytelling brand with incredible, authentic stories to tell about the brands history, their products, their purpose and stories of outdoor adventure from their They ambassadors and
the like. They have already begun to realise this in retail, and now they plan to supercharge it.
They expect this person to show retail marketing leadership, as part of the brand marketing team and a growing retail team, with responsibility to activate the retail marketing strategy in market. This will involve close alignment across function with commercial teams and the regions to support sell-ins with retail marketing initiatives.
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What you will do
Lead end-to-end campaign work. Supporting the Head of Retail Marketing Manager, you will be responsible for managing day-to-day activities – from creation through to execution – of retail marketing activation activity that properly shifts consumer behaviour in the way their retail marketing strategy is designed to do.
Retail relationship management . You will build effective relationships with the marketing teams of their key retail partners to ensure they show up best-in-class in those retail touch points. This involves finding the best opportunities with those retail partners, and creating specific go-to-market plans with them, to grow brand visibility in retail and ultimately sellthrough.
Be the expert on retail marketing.
Manage internal and external creative partners. Like any retail marketing role, work with agencies, designers, copywriters, and internal stakeholders to create world-class creative that brings the brand to life in retail.
Project management. You will manage retail projects from brief through to execution. This will include project prioritisation and timeline development to ensure the high quality delivery of retail marketing initiatives. In addition, as the primary interface between retail partners, brand marketing and functional stakeholders, a core requirement of the role will be to constantly deliver how we deliver and execute retail marketing.
Lead the charge on their brand evolution. This means properly getting stuck in. You’ll be charged with working across the whole business, from marketing, design, product, commercial and leadership to help steer where the brand is headed. That is everything from retail strategy to creative development, to media & comms planning, through to new product development. The scope is wide.
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The successful candidate
To be an expert in retail marketing. Ultimately a core component of the role is to always be championing the shopper and the customer, in pursuit of delivering a best-in-class retail experience. You will come with a deep understanding of those in-store needs and really get what makes a better retail consumer journey. Someone culturally aware and who can wield it as a brand-building tool.
A desire to be a self-sufficient project owner. Put simply, you should feel ownership as though you are a steward of the brand — because you are. This is important. This brand is moving at speed – it can be a bit frenetic but also energizing and empowering. And in a fastpaced environment you are expected to own problems and find solutions at speed. They need owners who are able to take initiative – meaning you manage your own time excellently, and you get the bigger picture while being detail-oriented.
A high level of curiosity. You’ll bring enthusiasm and new ideas every day. They need to reinvent product marketing for this brand. This requires a 0-to-1 mentality, not just copying what others have done.
A collaborative approach. You’ll be a team player, naturally inclined to lean into everything around you in order to achieve your goals best – whether that be building content plans, go to market strategies, new propositions or new marketing campaigns.
Be outdoor-curious. Although it helps, category expertise isn’t a must. Moreso, a willingness to show that you get the product lifecycle which we work to is more important. But a love for the outdoors in all its glory is the biggest tick in the box. If you know the brand and are a customer even better
