Regional Marketing Manager Maternity Cover
We are looking for an enthusiastic, hands on and highly motivated person with a strong track record of delivery in driving admissions and ticket revenue to join the West regional business unit of ARC.
This is a really exciting opportunity to work in sports marketing across five premier racecourse venues - Chepstow, Bath, Hereford, Worcester and Ffos Las, alongside supporting the wider ARC marketing team and delivery of central marketing campaigns.
This role takes ownership of the local marketing plans and budget to impact strongly on regional business unit performance, marketing the five venues and all commercial elements alongside key horseracing fixtures, including the Coral Welsh Grand National.
ARC operates a hybrid “central/local” model to ensure full local-level accountability whilst optimizing the use of central experts in key functions (data/CRM/digital/content). Accountability for results (and therefore the plans) rests with the Regional Marketing Manager, however, the role will be required to work closely with central marketing colleagues to achieve optimum plans and execution.
Please Note - This is a 12 month maternity cover role. This role is primarily based on-site at either Chepstow Racecourse or Bath Racecourse. However, travel to other racecourses in the region will be required on occasion alongside occasional evening and weekend work to cover events.
Responsibilities
Execute the central and local marketing strategy, specifically for the West region, that maximise sales across all raceday and non-raceday income lines
Review and book media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
Take ownership for optimising the region's websites in accordance with the SEO Manager’s direction, ensuring KPIs are achieved
Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
Ongoing content management of racecourse-specific social channels to drive engagement and conversion. Work closely with group social media manager to refine social strategy and optimize social channel engagement.
Monitor and respond to customer feedback and look to actively improve brand perception online
Support in-campaign and post-campaign analysis, preparing reports and supporting the implementation of optimisation initiatives to improve live activity.
Develop strong internal relationships and proactively communicate the regional and central marketing plans and strategy.
The person we are looking for as a Regional Marketing Manager has…..
Educated to degree level or equivalent level of experience, marketing qualification preferred.
Minimum 4-years’ experience within a similar marketing role.
Line management experience required
Budget management experience required
Knowledge and understanding of the leisure sector or hospitality-based business is preferred, ideally in a B2C focused role
Excellent time management/communication skills, with the ability to work under pressure.
Excellent writing and technology skills, with a good understanding of modern marketing techniques and systems.
Excellent communication skills and experience managing multiple stakeholders
Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
Creative and enthusiastic with a positive attitude
Results orientated
We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today!!
