Performance Measurement Lead

Job Description

We are looking for a Measurement Lead to help take our digital measurement programme to the next level. Built on a foundation of product, engineering and partnerships with the big platforms, your role will be to drive the measurement agenda across our client set.

As a key member of our team, you will be responsible for:

Advanced Attribution Modelling : Implement innovative attribution models, incorporating machine learning and AI to ensure their continual evolution.

Data Exploration & Innovation : Identify data sets that can uncover unique insights. Experiment with unconventional data sources and techniques, broadening the horizons of our data measurement capabilities.

Collaboration : Foster a culture of innovation through close collaboration with media, planning, buying, and analytics teams. Promote continuous learning and experimentation.

Tech Evolution : Identify, evaluate, and champion emerging tools and platforms in the measurement domain. Lead the integration of these groundbreaking technologies into our measurement processes.

Education & Thought Leadership : Conduct internal and external workshops and training sessions for marketing practitioners as well as client leadership.

Qualifications

To be successful in this role you will need:

In depth relevant experience, with a focus on marketing measurement in the digital space

Deep expertise in AI and data science, with hands-on experience in the latest machine learning techniques.

Proficiency in modern analytics tools such as R, Python, SQL, and advanced data visualisation platforms.

Demonstrated ability to craft, implement, and evolve strategies in the analytics space.

Strong experience in digital measurement practices including lift testing, Regression Based Attribution and MMM

Must have a strong media agency background