Job Details
Job Description
We are looking for a Measurement Lead to help take our digital measurement programme to the next level. Built on a foundation of product, engineering and partnerships with the big platforms, your role will be to drive the measurement agenda across our client set.
As a key member of our team, you will be responsible for:
Advanced Attribution Modelling : Implement innovative attribution models, incorporating machine learning and AI to ensure their continual evolution.
Data Exploration & Innovation : Identify data sets that can uncover unique insights. Experiment with unconventional data sources and techniques, broadening the horizons of our data measurement capabilities.
Collaboration : Foster a culture of innovation through close collaboration with media, planning, buying, and analytics teams. Promote continuous learning and experimentation.
Tech Evolution : Identify, evaluate, and champion emerging tools and platforms in the measurement domain. Lead the integration of these groundbreaking technologies into our measurement processes.
Education & Thought Leadership : Conduct internal and external workshops and training sessions for marketing practitioners as well as client leadership.
Qualifications
To be successful in this role you will need: