Paid Search Account Director

Description

Position at GroupM Nexus Paid Search Account Director
Wavemaker, London About Wavemaker We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

deep knowledgewe have of our clients’ business

confidence to challengewhat’s gone before

the supportto go further than we thought possible

Wavemaker Worldwide Activation Wavemaker Worldwide Activation is the digital arm of the worldwide hub. It powers digital thinking for Wavemaker’s largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data, and technology to drive business results and accelerate digital transformation for clients, we call this Precision. About GroupM Nexus: GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks. Role Context: As a Paid Search Account Director, you will play a pivotal role in driving growth and maximizing ROI for two prominent clients, Xerox and Helly Hansen. These clients represent significant opportunities for expansion and market dominance within their respective industries. Your primary responsibility will be to lead strategic initiatives aimed at identifying and capitalizing on new avenues for growth across Paid Search channels.

Responsibilities

Development of Global paid search strategy, laddering up to overall strategic approach

Working collaboratively with other channel leads to build audiences and targeting approach based on insights

Trusted specialist advisor to day-to-day clients & a ‘go to’ internal specialist for biddable

Driving innovation and positively provoking the client to undertake new opportunities and testing

Helping to drive process automation through adoption of scripts and efficient ways of working

Forecasting and delivery across media, with focus on meeting client KPIs and performance targets

Oversight ofbest practice for paid searchimplementation, optimisation and tactics

Collaborative lead (with global team) on client reviews of all search activation – BAU, campaign specific and channel planning

Helping to manage day to day relationships with Google, Bing, tech providers and GroupM media activation solutions

Ultimate responsibility for the QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process

Lead on approach to and delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights

Lead on application and adherence to all areas of media activation finance process

Direct people management of Search Managers, indirect management of Search Executives

Collaborative lead (with partner) on the monitoring and review of resourcing and scoped time, including resource hiring when applicable

Active role across activation management workstreams and projects including new business support

The candidate:

Experience in digital media (with focus on paid search), ideally from an agency side background (client side or a mix will also be considered)

All academic backgrounds will be considered – qualifications in maths, data, media of interest

Professional digital media/advertising qualifications will be of an advantage

People management experience of managing a team of 3+ managers and executives

Strong leadership skills and ability to manage upwards and downwards

Strong organisational and communication skills 

About Our GroupM Nexus Benefits

Private Medical Insurance.

WPP Pension Scheme.

25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).

Birthday day off.

Free eye tests.

Cycle to work scheme.

Free office breakfast & fruit.

Hybrid working.

Gym membership/allowance.

Milestone anniversary rewards.

Independent financial advice.

Mental Health Allies Programme.

Diversity, Equity & Inclusion Employee Resource Groups.

Disability confident employer.

Flexible Working Policy.

Back in the Game Programme – to support returners back to work after a long period of absence.

GroupM University – our learning and development platform.

And more!#LI-GL1