Job Details
Job Description
Online Merchandiser
Based Swindon
Grade C
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth.
We now have an exciting opportunity for an Online Merchandiser to join our Direct team at our Support Centre in Swindon.
The main purpose of an Online Merchandiser Central Operations is to work with the Trading and Marketing teams to provide an engaging shopping experience for our customers by optimising product display, category display and on-site content. You will be responsible for updating products and categories on the site and ensuring that end to end journeys are optimised with landing pages for marketing campaigns. You will own content across the website, supporting the Marketing controller with SEO content, enhancing product content and optimising customer web experience to drive CRO.
What you will be doing
What we are looking for
How we reward our teams
About us
Celebrating 230 years, we're proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we're proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 12,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
WHSmith have occupied our place as the Hub of the High Street and in our customers' hearts since 1792. Across our diverse estate of over 500 stores on UK high streets, with our wide-ranging store sizes and formats, we sell a large range of products including stationery, greeting cards, art and craft, newspapers, magazines, books and drinks. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture.
WHSmith are proud to be an inclusive employer, we want our colleagues to feel welcome, and free to be themselves with us.
Online Merchandiser
Based Swindon
Grade C
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth.
We now have an exciting opportunity for an Online Merchandiser to join our Direct team at our Support Centre in Swindon.
The main purpose of an Online Merchandiser Central Operations is to work with the Trading and Marketing teams to provide an engaging shopping experience for our customers by optimising product display, category display and on-site content. You will be responsible for updating products and categories on the site and ensuring that end to end journeys are optimised with landing pages for marketing campaigns. You will own content across the website, supporting the Marketing controller with SEO content, enhancing product content and optimising customer web experience to drive CRO.
What you will be doing
- Responsibility for the online product catalogue ensuring correct information, images and pricing with optimised descriptions
- Optimising product listings and categories for streamlined customer experience and ease of browse, find and purchase
- Optimising product listings for SEO and paid search to enhance visibility and drive traffic
- Working closely with Marketing Controller to deliver SEO content in an accurate way, including creating copy for key pages in line with keyword targets
- Continuously driving to improve the customer experience through the funnel including navigation, product findability and purchase
- Ensuring campaign activations and new products are launched in line with briefs and on time across the site
- Monitoring and assessing performance of imported feeds for both inventory and content to assure correct content is displayed
- Conducting regular site audits to ensure a seamless shopping experience and address issues in a timely manner
- Monitoring onsite performance of storefront reporting on key onsite metrics across cvr, ctr, page performance, search performance
- Quality Assessing product and category updates to ensure proper presentation
What we are looking for
- Ability to analyse and interpret data
- Experience using ecommerce content management systems
- An understanding of staging environments. Basic HTML coding a plus.
- Ability to prioritise a number of tasks and work calmly under pressure
- Attention to detail and understanding of journey optimisation
How we reward our teams
- Hybrid working model from home and in the office
- 4pm Friday finish
- Flexible Working
- 24 days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Family friendly leave
- Company pension scheme
- Sharesave Scheme
- Annual Bonus based on company and Personal Performance
- Competitive salary
- Staff discount card for stores and online
About us
Celebrating 230 years, we're proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we're proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 12,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
WHSmith have occupied our place as the Hub of the High Street and in our customers' hearts since 1792. Across our diverse estate of over 500 stores on UK high streets, with our wide-ranging store sizes and formats, we sell a large range of products including stationery, greeting cards, art and craft, newspapers, magazines, books and drinks. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture.
WHSmith are proud to be an inclusive employer, we want our colleagues to feel welcome, and free to be themselves with us.
