Job Details
Red Bull UK is currently recruiting for a National Account Manager - Global Contract Catering to be based in the UK.
As the successful National Account Manager, you will be responsible for achieving volume, profit and net revenue targets, through collaborating with the wider Red Bull business including Field Sales, Logistics, Finance and Marketing, as well as managing the global contract catering customer relationships (Compass, Sodexo, Aramark). You will be expected to build effective relationships with key internal and external stakeholders to deliver profitable growth within your accounts, whilst collaborating extensively with our Global HQ team. The National Account Manager will have full P&L responsibility and will be required to work closely with the RTM team to unlock substantial distribution growth across all key SKU’s. This role is crucial to the overall delivery of the Catering Channel P&L and integral to this role is the ability to effectively manage extensive relationships across a complex network of external stakeholders. The ideal candidate will have an in depth understanding of the global contract caterers with established relationships across these customers.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Drive and develop the channel strategy incorporating both the push strategy with the RTM team and pull strategy through the customers and field team
Identify and open up new distribution opportunities
Build and execute marketing initiatives across all sectors, ensuring mutual benefit for both Red Bull and the customer
Deliver against targets, which are driven by a clear business plan that caters to both Customer and Red Bull priorities
Unlock significant distribution through building effective JBP’s with each of the sector leads and buyers by customer
Proactively manage the customer contact strategy to remove obstacles to progress and drive the account forward
Build, maintain and seek out new relationships with key contacts within each sector through timely meetings, communication and presentations to ensure the development of the overall business plan
Be an expert of the global contract catering customers. Be informed and knowledgeable of the market, competitor movements and strategies
Build and maintain internal contact strategy to help meet overall account KPI’s
Collaborate with Red Bull Global HQ team and cross functional teams including Field Sales, Category, Logistics, Finance, Brand & Shopper teams.
Be the expert in Category, Consumer and Customer covering both your customer and Red Bull
Lead the sales and category relationship to ensure Red Bull is viewed as a credible category partner
Work closely with internal category contacts and utilise insights to influence customer buying teams
Drive distribution for Red Bull across the global contract caterers
Develop strong internal and external relationships
Achievement of volume, profit and net revenue targets
Team development – share best practice within team and wider team
Brand Ambassador – to be an advocate of the brand. Brilliant delivery of the ‘World of Red Bull to all key external contacts and consumers
National Account Manager - Global Contract Catering
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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