Job Details
Our client, experts in their field, are a modern and innovative legal firm. They believe firmly in developing their staff and recognising their achievements. They are looking for an Interim Marketing for 9-10 months Maternity Cover.
This role involves leading on strategic initiatives, driving business growth and strengthening the company market presence.
This strategic role leads a small but mighty team to deliver the business development and marketing strategy across the firm, demonstrating approachability, knowledge and excellent client care!
What’s in it for you:
· Salary: Up to £65k, depending on experience
· Hours: Mon- Fri 9am-5.15pm, Hybrid working on offer
· 25 days holiday (plus 2 additional for Christmas period)
· Pension contribution
· Subsidised parking
· Fantastic training opportunities!
Key Responsibilities:
Reporting to the Managing Partner, the Interim Head of Business Development and Marketing is responsible for:
· Championing the company’s culture, behaviours and values.
· Leading and mentoring the Business Development and Marketing team, fostering a collaborative and positive work environment that delivers results
· Executing progressive marketing & BD plans to promote the firm's services, enhance brand visibility, and attract new clients including:
· Managing the firm’s digital footprint:
· Overseeing the creation of compelling and relevant content for the firm's website, social media platforms and other digital channels.
· Managing website development and maintenance sprints.
· Managing PPC and SEO strategies to increase online presence and drive traffic to the firm's website, with the aim of securing enquiries/ instructions.
· Organising and participating in industry events, conferences, and seminars to showcase the firm's expertise.
· External communications: Event management, PR & publicity, lead generation campaigns, copywriting
· Internal communications: Oversight and development of engaging internal communications plan, supporting the delivery of staff events and output of the Staff Experience Group.
· Facilitating networking opportunities for lawyers and key stakeholders to expand the firm's professional connections.
· Overseeing the firm’s legal directory submissions process.
· Preparing regular reports on key performance metrics that analyse the effectiveness of campaigns and initiatives, using data-driven insights to present findings and recommendations to senior management and legal teams.
· Manage the Client Experience Group
· Delivering and progressing the Client Experience plan, including working closely with external third-party suppliers to assess, monitor and report on performance.
· Collaborating with team leaders and the complaints handling process to address client feedback promptly and consistently. Extracting valuable lessons from these experiences to enhance client service, contributing to continuous improvement in policies and processes.
What the client is looking for;
· Significant experience in marketing and business development roles within legal/ professional services
· Proven track record of developing and implementing successful marketing strategies
· Numerically and financially literate, comfortable working with metrics and budget management
· Strong understanding of digital marketing techniques, including SEO, SEM and social media marketing.
· Solid knowledge of website analytics tools
· Exceptional communication, negotiation and networking skills.
· Leadership skills with proven experience of leading, delegating, supporting and mentoring teams.
· Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
· Ability to build and maintain professional relationships with internal and external stakeholders.
· A progressive approach to problem solving.
