Head of Marketing
Location: Carlisle
Salary: £35,000 to £45,000 + Bonus
Hours: Full time, Monday – Friday
Job Type: Permanent
NXT are working on behalf on an award-winning business in Carlisle as they look to grow their team with a Head of Marketing.
As Head of Marketing, you will create our marketing strategy and execute it together with managing our growing marketing team. You will deploy an effective omnichannel approach that enables maximizing return on investment and customer experience throughout every customer touchpoint, increasing customer loyalty, retention and lifetime value.
Responsibilities:
Manage marketing relationships with key manufacturers and align with our commercial goals.
Delivering our marketing rate card and maximising partner involvement and investment with our Category managers.
Full responsibility for the management & development of the marketing function.
Develop and execute a comprehensive marketing strategy for online and retail channels working closelywith our ecommerce agency.
Oversee the creation of all marketing materials including website, ads, email campaigns, social media,retail initiatives.
Drive the digital marketing strategy, including website optimization, paid search, SEO, content marketing,email marketing, social media presence, affiliates and online advertising.
Ownership and execution of the cross-channel marketing calendar in alignment with the product andpromotional plan.
Utilize marketing analytics tools to track, measure, and report on the effectiveness of marketing initiatives.
Ability to develop strong working relationships with all key business departments and partners.
Management of the brand & digital and retail marketing budget.
Excellent organisational skills with ability to operate on a wide range of topics and projects at one time
Skills and Experience:
Proven leadership experience in a similar role with experience of building and managing campaign
Experience within high-turnover B2C Ecommerce Business.
At least 5 years experience in a similar role in a retail/services business
Obsessive attention to detail and takes responsibility for the accuracy of their work.
Exceptional team leadership skills and the ability to motivate others.
Outstanding analytical skills with a deep understanding of metrics application to business strategies and daily sales tasks.
Excellent written and verbal communication skills.
Proven ability to create and deliver new and innovative marketing campaigns online and offline.
Strategic, analytical and commercial awareness.
Ability to develop strong working relationships with all key business departments.
A Team player.
Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
Benefits:
Company pension
Employee discount
Life and medical insurance
Cycle to work scheme
Performance bonus
