Head of Marketing AI

Job description We are on the lookout for a dynamic and visionary Head of Marketing AI to lead the charge in developing and refining cutting-edge custom AI models, including Large Language Models (LLMs) and a variety of general AI solutions. This role is a key component of our Marketing AI and Automation department, reporting directly to the Director of MarTech & Automation.As the Head of Marketing AI, you will be at the forefront of our efforts to build and enhance our AI capabilities, leveraging state-of-the-art technology to drive unparalleled marketing success and operational efficiency. Your innovative approach and strategic mindset will be crucial in shaping the future of our marketing initiatives, ensuring that we remain at the leading edge of industry advancements.
What you'll be doing

Lead the design, development, and refinement of custom Marketing AI models, including LLMs, to enhance marketing strategies and outcomes.

Implement robust methodologies for training, testing, and fine-tuning AI models, ensuring they are optimized for specific marketing objectives.

Develop strategic plans to integrate AI solutions into all marketing operations, aligning them with overall business goals.

Oversee the operational deployment of Marketing AI initiatives, evaluating their impact on marketing effectiveness and efficiency.

Champion the adoption of cutting-edge Marketing AI technologies and foster a culture of innovation and continuous improvement.

Build and nurture a team of AI specialists, providing mentorship and guidance on Marketing AI technologies and their applications.

Serve as a thought leader in AI-driven marketing, contributing to internal knowledge sharing and enhancing external industry visibility.

Collaborate closely with IT, data science, and other business units to ensure effective integration and scalability of AI tools and strategies.

Who we are looking for

Advanced degree in Computer Science, Artificial Intelligence, Data Science, or a related field, with a strong focus on machine learning and AI.

Extensive experience in AI model development, particularly in building and optimizing large language models (LLMs) and custom AI solutions for business applications.

Proven leadership skills with a demonstrated ability to manage and inspire a team of AI professionals, driving them to achieve organizational goals.

Proficient analytical skills and proficiency in using AI to solve complex marketing challenges, paired with excellent communication skills to effectively articulate technical concepts to diverse audiences.

What we offer Our roles offer more than just a job, you’ll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer: –

Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.

Perks and discounts: Discounts at a range of high-street retailers

Financial: Competitive salary, pension, and bonus schemes.

Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.

Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!

More about evoke We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.
At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.
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At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.
Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.
Apply today to kickstart your application with the evoke Family!