Group Digital Marketing Manager

At Crew Clothing, we believe clothes
are about so much more than “just clothes”. Designed with the spirit of the south
coast in every stitch, our crossed oars are a mark of timeless British style.
These are clothes for life’s best moments.



We believe in collaboration, kindness and creativity, in celebrating our
successes and championing our customer at every step of the way. From ’93 to
now, people have been at the heart of everything we do. It’s in our name –
Crew.

Purpose of the role:

Responsible for developing and delivering the digital
marketing strategy for Crew Clothing and Ben Sherman, working closely with the
E-Commerce Optimisation Manager and E-Commerce Trading Manager to drive
customer acquisition, conversion, frequency and retention through the relevant
channels (search, social, affiliates etc).

Responsible for managing, developing and motivating
the digital marketing assistant, taking ownership of traffic performance whilst
staying up to date with the latest developments. Accountable for hitting site
traffic targets on a weekly, monthly and annual basis through management of the
digital marketing channels and budget.

Responsibilities: 

• Support the Head of E-Commerce in creating a comprehensive
  marketing strategy for both brands, including identifying new opportunities and
  initiatives to drive sales and customer engagement.
• Manage and forecast marketing budgets to deliver channel revenue
  targets. Allocate spend efficiently across channels to maximise returns.
• Communicate weekly/monthly/seasonal performance against KPIs and
  propose recommendations to improve results. Produce weekly reports to
  communicate the results by channel vs last year and vs forecast, identifying
  key initiatives to drive growth or rectify issues.
• Grow the businesses through driving customer acquisition,
  optimising key marketing channels, including affiliate partnerships, display
  and growth of the e-mail database.
• Drive retention and frequency through segmentation, retargeting
  and identifying key promotional opportunities throughout the season.
• Manage and drive digital marketing tactics with 3rd
  party partners, securing maximum exposure, especially during key promotional
  events.
• Drive customer engagement through social channels and through
  communicating ‘relevant’ messages about the product range and brand.
• Own and manage the digital marketing calendar, influencing the
  business marketing plan, ensuring all key events and promotional campaigns are
  captured for the key markets.
• Plan and implement digital marketing campaigns, driving traffic
  and ensuring a seamless roll out to all channels.
• Propose the key marketing KPIs for the year/season to deliver
  the required sales growth and identify the budget/spend needed, ensuring ROI
  targets are met.
• Work closely with the Marketing to set up link building
  opportunities and optimise PR activity through reflecting any key
  messages/coverage in online digital initiatives.
• Work closely with the E-Commerce Trading Manager to ensure
  campaigns or marketing initiatives are backed up by sufficient stock coverage
  on the website.

Essential –