Director, Product Marketing

Job Description

Develop product and strategy-level marketing resources to provide different client groups across Europe, Asia and North America with compelling information and materials they need to make informed investment decisions

Work closely with investment teams, sales teams and product development to shape narratives and messaging that is aligned to business strategy and tailored for specific target audiences

Establish and improve materials that explain the key messaging of a range of funds and strategies ensuring that our full capabilities can be effectively presented to clients and prospects

Work closely with Investment/Integrated Marketing, Content and PR teams to develop product and strategy level messaging in content and communications

Join relevant investment and product meetings to ensure that materials are correctly positioned, and the external product toolkit aligns to strategic priorities and the product lifecycle

Ensure consistency in product and strategy level messaging across all forms of collateral, ensuring timely reviews and updates

Partner with product teams on early positioning around product launches.

Work with product development to educate distribution colleagues on messaging to ensure consistency

Job Skills Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Marketing Activities, Product Marketing, Product Services Additional Job Details

Address:

100 BISHOPSGATE:LONDON

City:

London

Country:

United Kingdom

Work hours/week:

35

Employment Type:

Full time

Platform:

Wealth Management

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-05-29

Application Deadline:

2024-05-29

I nclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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