Director Product Marketing - Marketing
United Kingdom Req #2821 Sunday, June 30, 2024
Want to do the Best Work of Your Life?
Working at Signant Health puts you at the very heart of the world’s most exciting sector - a high-growth, dynamic company in an extraordinary industry. We’re radically changing the clinical trial landscape, driving change through the technology and innovations we create and the services we deliver to our customers.
Our Smart Signals software platform is the market-leading eCOA (Electronic Clinical Outcome Assessment) solution for clinical trials. Patients, clinicians, and caregivers around the world use this platform daily to report outcomes in clinical trials by using mobile devices and personal computers. This is an exciting opportunity to learn, and for rewarding professional development in a high-growth industry.
Where do you fit in?
Signant Health – and more precisely its customers – is changing the way clinical trials are run by reimagining the patient and site experience through technology. The Director, Product Marketing is a pivotal role on a highly collaborative team that drives customer and prospect awareness of Signant capabilities and strengths, and connects product roadmaps and market requirements to marketing strategy, sales enablement and tactical campaigns.
Want to join the Best Team of Your Life?
We’re looking for people who are excited by the potential to make a difference in the world. You don’t need to have a clinical background to thrive at Signant. You need to be decisive, open to celebrating mistakes, able to communicate transparently and inclusively, and someone your team can count on. Most of all you need to be yourself!
As part of our team, your main responsibilities will be:
Subject matter expert for our product and service capabilities, customer and user needs, and competitive landscape and use this experience to develop and drive effective marketecture and a product positioning and messaging strategy to drive all corporate and commercial communications.
Drive commercial success of our products and services by ensuring the commercial team is equipped with the tools, resources and know-how to effectively and consistently communicate product capabilities and strengths, to position against competitors, and to drive lead generation, bid defense and opportunity win rates.
Partner with Product Management to ensure the promotion of new releases and new products in a timely manner and optimize return on development investments.
Develop and own the product marketing roadmap to ensure effective promotion of Signant solutions, services, and thought leadership across our suite of technologies and services. Work with the wider marketing organization to ensure appropriate prioritization of product marketing activities within the wider corporate marketing roadmap.
Act as product positioning expert to drive competitive messaging, plan external product launches, develop effective sales support materials and ensure effective sales enablement.
Team with other subject matter experts, both internal and customer, to generate, and implement bespoke selling materials that resonate with customers at the compound/trial level.
Advocate for the voice of the user (patients, sites, study teams) to directly influence product roadmap and marketing campaigns.
Build, expand and drive key go to market channels including CRO partnerships.
Coach and mentor marketing team content creation members to enable relevant and targeted product- and service-related content development. Assure the marketing team delivers content that aligns with product positioning and messaging strategies, goals and objectives.
Drive internal communications and training strategies to increase company knowledge of product roadmap and specific product/service lines.
Own, manage and evolve product marketecture, marketing strategy, messaging strategy by product
Identify and execute strategic themes to drive competitive positioning and ensure awareness of key strengths and differentiators
Plan and execute product and feature launches to segmented customer bases
Work between product teams, Go To Market team, and commercial team to align and drive priorities
You’ll need to bring:
Expert product launch and project management capabilities
Strong eClinical product and technology landscape understanding
Ability to balance needs of all stakeholders (execs, commercial, product, sales, customers, users)
Experience in pharmaceutical clinical trials industry, with clinical trial technology experience
Market segmenting, competitive positioning and messaging skills
Sales support capabilities and material generation
SME and lead generation campaign development and execution
Strong written and presentation/speaking skills
We’d be thrilled to hear that you also have:
Responsibilities for product marketing activity within an eClinical solution provider
Experience in publication writing for trade journal or peer reviewed scientific journals
And finally, here are the ways of working that will help you succeed at Signant:
You enjoy problem-solving and have a constructive can-do attitude;
You're motivated by working in a fast-growing global company;
You’re self-driven, active, and want to learn new things continuously.
Does this sound like something you’d like to explore? Then we’d love to hear from you!
Please apply below. We review and respond to every application, keep an eye on your inbox for our reply.
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At Signant Health, accepting difference isn’t enough—we celebrate it, we support it, and we nurture it for the benefit of our team members, our clients and our community. Signant Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
Other details
Job Family Marketing
Job Function AMK-Marketing Program Management
Pay Type SalaryShare this job:
