Director of Performance Marketing

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

We are looking for a Director of Performance Marketing to lead a team of high performing, multi disciplined individuals across Performance Marketing. As director you will be responsible for delivering strategies to grow revenue across a wide portfolio of channels and markets to support all of Lyst’s commercial and strategic goals. You will report directly to the VP of Marketing and will work closely with a number of senior leaders across the business.

Responsibilities:

• Lead a multi-disciplined marketing team of 6+ marketing specialists organised into 3 key areas, driving traffic to Lyst website and app. It will be your responsibility to build the team further to maintain existing channels and explore new growth opportunities. As an experienced manager you will invest in your team’s development and build a culture to stay hungry and be impact focused.

• You will be ultimately responsible for driving growth from new and existing marketing channels (Search, Shopping, Affiliate, Remarketing, Display, Social, App Installs and Experiments), external relationships with Ad platforms, agencies and above all growth innovations through marketing approaches. You will do this by project managing all aspects of executions, putting together roadmaps and contributing to the wider tribe and company mission.

• You will need to be ahead of shifts in the industry and understand the market, through quantitative and qualitative analysis, which informs your optimisations and tactics 

• Ensure your team has a clear mission, and everyone in your team understands how their collective impact helps Lyst achieve its growth mission, which should form their primary motivation

• You will be expected to make fast decisions, lead by example, be self-motivated, own failures and need minimal support to achieve your goals. You should feel comfortable working autonomously, know when to step in, be hands on and when to delegate to your team

• You will be comfortable working with Product Managers and engineers and find the best way to utilise their time and skills to aid the team to deliver upon its objectives

• Support senior leaders across the business to create alignment across teams to maximise performance and help Lyst deliver upon its overall strategic and commercial objectives

Requirements

• Comprehensive experience in digital marketing, solid experience in a management or leadership role
• Strong track record of multi channel campaign management and optimisation decisions, executing strategies to show continuous growth
• Worked on multi-million dollar budgets and large scale campaigns
• Comfortable with conversing with different disciplines; Engineering, Product, Finance & Partnerships
• Concrete experience working across Google Shopping and App acquisition focused marketing campaigns
• Highly analytical and understands attribution in depth
• Have an all round marketing, industry knowledge and commercial understanding
• Have worked in an environment which is fast paced and performance focused
• Proven ability to continuously communicate/influence longer term strategy with peers and leadership is crucial
• Built and developed multiple teams with different performance objectives/key results simultaneously

Benefits

• Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start..
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.