Job Details
Your Role
and What You'll Be Doing12 Month maternity cover
This role is the firm’s lead on digital marketing and is responsible for developing and delivering the digital marketing strategy, using digital platforms to increase awareness of Irwin Mitchell and drive new business.
They will develop and implement promotional strategies, including paid social media, PPC and SEO, as well as non-digital channels, working in collaboration with the Paid Media Manager and Head of Group Marketing.
They will oversee digital channel selection across all activity to ensure the correct channels and tactics are selected and utilized to maximize performance. They will manage a team of in-house digital specialists, as well as working with external agency suppliers. They will also lead the Content function, providing strategic direction on tone of voice and style for the firm, as well as overseeing the quality of written material produced within the team.
They will give direction to the web development/web design team, ensuring a focus on valuable and strategic pieces of work. They will be responsible for ensuring the firm is getting value from products such as the content management system. They will work with key stakeholders across the business to understand requirements, risks and opportunities, and recommend the best course of action from a digital marketing perspective. They will also lead on digital marketing data and reporting.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.