Job description
Role Summary
The aim of this role is to pro-actively manage and develop existing/new supplier relationships to increase sales levels as well as identifying product. Maximise our earning potential for the Group by negotiating the best commercial terms along with additional marketing and funding support from our suppliers.
To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Commercial Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams.
Key Responsibilities
Commercial
Negotiate commercial terms with suppliers to ensure where possible guaranteed overrides, targeted overrides, marketing funds, tactical offers / exclusives and staff incentives are negotiated and communicated where appropriate.
Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
Meet with suppliers to build and maintain supplier relationships.
Hold weekly market trend discussions with suppliers and effectively communicate market position to line manager, in preparation for weekly trading meetings.
Support relationship management with the Sales, Product and Marketing departments to ensure funding opportunities from suppliers are maximised in order for personal and department KPI’s to be achieved.
Raise sponsorship funds from suppliers for Hays and Independence Group Conferences.
Deal with branch queries for suppliers such as commission, price matches, errors, and general queries and use problem solving skills to bring to resolution.
Continual review of all internal processes and procedures, ensuring agreed departmental processes and procedure documents are maintained
Gain full understanding of the different trading divisions within the group and their working practices
Schedule and complete one to one sessions and appraisals for direct reports in line with company policy. Provide necessary feedback to manager
Support the management of the day-to-day operation of the department.
Providing exceptional customer service at all times.
Willingness to participate in and deliver training appropriate to own development.
Effectively perform administrative duties.
Participate in ad-hoc duties or prepare ad-hoc information where required
Product
Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating perspective. This product will be used in marketing mediums including, but not limited to:
Brochures
WOW offers for Facebook
POS
Social Media
Online Campaigns Travelzoo/Holiday Pirates
Direct Mailers
E-shots
Website
Press
Billboards
Radio
TV
This includes the sourcing of up to date and relevant imagery to be used in all mediums
Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
Completion of competitor analysis to understand where we have the strongest HTOL offers, and to identify product gaps, feeding back findings to the Cruise Commercial Manager.
Following Marketing and Creative request procedures to ensure exposure of product
Production of Facebook offers for Long haul
Sourcing specific offers for any cruise Mailers/WOW offers/Social
Completing Booking Audits on a daily basis to report on how many bookings are going through HTOL and other cruise competitors
Any additional ad-hoc duties
Technical Skills Required
IT software packages including Microsoft Office and Outlook as well as in-house systems & reporting tools
File management skills
Web navigation skills
E-mail management skills
Qualifications / Experience Required
Previous travel industry experience ideally within a commercial role.
Excellent travel product knowledge
Competencies Required
Excellent communication, persuasive negotiation and influencing skills
Highly motivated, confident and committed
Upbeat, enthusiastic and positive attitude with a commitment to contribute to the growth of the business
Strong stakeholder engagement skills
Relationship management
Exceptional interpersonal and teamwork skills
A real passion for delivering consistent, exceptional customer service
Results focused
Strong commercial skills and awareness
Well organised and able to manage a range of responsibilities, prioritising tasks as required
Excellent verbal and written communication skills and ability to liaise with all levels of staff from branch level to Director
Excellent knowledge of the travel industry.
Ability to work towards individual and team sales targets
Good accuracy and numerical skills
General
To undertake any other duties that may fall into the job criteria
To conform with all company policies and procedures including Health and Safety
To treat all employees, customers and suppliers with dignity and respect
This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved
