Content Marketing Manager
Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a history of success in the automotive aftermarket. The Content Marketing Manager role forms part of their European operation, located in state-of-the-art headquarters in Cologne. Driven by success, they offer a diverse working culture that rewards achievement and pride themselves on going the extra mile.
As a Content Marketing Manager, you will be responsible for developing and executing the content marketing strategy for Europe, driving brand awareness. This role requires a candidate with business fluency in both German and English. In return, you’ll receive a competitive salary and bonus, alongside regular opportunities for rewards and recognition programs.
What’s in it for you?
Salary: Basic salary €58,000 to €75,000 dependent upon experience plus 10% bonus
Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit
Work Arrangements: Hybrid working – Monday to Wednesday in the office, with the option to work from home on Thursday and Friday
Location: Easily commutable from Cologne, Bonn, Leverkusen, Düsseldorf, Bergisch Gladbach, Hürth, Troisdorf, Dormagen, Langenfeld, Solingen, Hilden, Bergheim, Kerpen, Hennef, Königswinter, Much
What you’ll need:
Proficiency in German and English languages are essential for this role, other European languages are advantageous.
Proven experience in a content marketing role, this should include content creation, strategy development and performance analysis.
A keen eye for detail with first-class writing, editing and proofreading skills.
Familiarity with SEO best practices and hands-on experience of optimising content.
Project management skills, with the ability to manage several projects and deadlines at once.
You should be driven by data with strong analytical and problem-solving skills and come with experience of using data to drive your decision-making process.
An understanding of digital marketing trends and emerging technologies.
What you’ll be doing:
Collaborate with cross-functional teams to develop content that aligns with brand messaging and business goals.
Create engaging and impactful content, including blog posts, articles, whitepapers, case studies, and social media posts adhering to brand guidelines.
Develop thought leadership and content themes by conducting research to stay ahead of industry topics to enhance the written and published content.
Target content to specific audiences in the automotive industry.
Identify opportunities for repurposing content and scaling the process.
Manage PR and creative agencies, partners, and journalists.
Work closely with the digital marketing manager to optimise content for search engines and create strategies to increase organic traffic to our website
Manage and maintain editorial calendars to ensure timely delivery of content by setting realistic production and publishing deadlines
Manage localisation of content campaigns primarily in DACH and the UK but also other European countries as required.
Analyse content performance metrics and use insights to inform future content creation and strategy
