Channel Specialist FTC 12 Months

Red Bull UK is currently recruiting for a Channel Specialist FTC 12 Months to be based in London, UK.

You will support on the management our Red Bull channels in the UK: Red Bull.com, Red Bull TV app, Red Bull TV FAST channel and other community channels. You will be the consultant across our range of Red Bull channels, ensuring that audiences absorbed into the world of Red Bull. You will ensure our website is the source of truth for our brand, product and athletes. You will build redbull.com as the brand hub, shaping the website as an engaging and high-quality destination for our core-fans, and generating interest and curiosity from new audiences. You will execute new ideas to help shape our evolving strategy. You will also support on the distribution of Red Bull TV’s content in the UK. You will help manage the content calendar across owned and partner channels to help reach new audiences with TV content. You will be responsible for the strategy and delivery of marketing through digital channels and strategise exciting ways to keep our audience actively engaged.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Ensure our website features locally relevant content each week
Commission creative and innovative .com page builds to support our local our events, athletes and content projects
Report on website performance and develop strategies for increasing performance

Help create a UK-relevant programming calendar for our Red Bull TV FAST channel
Coordinate with partners to execute promotional campaigns for our content

Organise promotional calendar of content to increase viewership
Report on performance and gather insights to inform new content priorities

Drive stronger audience engagement across a range of growing platforms

Contribute ideas to grow our audience and lead on actioning them to completion

Develop a deep understanding of why our core-fans return to redbull.com to help identify new opportunities for retention and growth

Has a thorough interest and understanding about the digital landscape and where what this means for our audience.

Align with key calendar moments to deliver relevant content to audiences

Analyse performance and translate data into actionable insights to identify digital opportunities

Experience in digital media, channel management or content distribution

Experience in growing audiences on digital platforms

Ability to spot opportunities for the promotion of content

Interpreting data and turning insights into actionable opportunities

In-depth knowledge of the UK media landscape including key consumption trends

Travel 10-20%

Channel Specialist FTC 12 Months

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it!

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself!

Turn your talents into strengths to become excellent at what you do.