Campaign Manager

The Campaign Manager is a pivotal role within our team, overseeing the planning, execution, and analysis of our marketing campaigns. This individual is responsible for activating all facets of the campaigns process for a specified set of shows, orchestrating both inbound and outbound activities across paid and owned media channels. By crafting comprehensive budgets and conducting meticulous performance and ROI analyses, the Campaign Manager plays a critical role in informing the strategic direction of our marketing efforts. Collaborating closely with the Content Lead and Creative team, this role ensures operational efficiency and maximises campaign impact.

The Campaign Manager role is an exciting opportunity for a dynamic and driven marketing professional to contribute to and shape the strategic direction of our company's campaign efforts. 

Key Individual Accountabilities

Campaign Strategy and Execution: Develop and manage comprehensive campaign plans, encompassing both digitals and traditional channels, to achieve targeted business objectives.

Budget Management: Craft and manage campaign budgets, ensuring optimal allocation of resources to maximize returns.

Performance Analysis and Reporting: Conduct detailed analyses of campaign performance, providing actionable insights and recommendations to improve ROI and informing future strategies.

Cross-functional Collaboration: Maintain a close operational interlock with the Content Lead and Creative team, ensuring campaign alignment with brand and content strategies.

Market and Audience Insights: Utilize market research and audience segmentation insights, in collaboration with the Data Operations Manager, to tailor campaigns effectively to target audiences.

Key Shared Accountabilities

Multi-channel Campaign Planning: Collaborate with Marketing Managers and Content teams to design and implement multi-channel campaigns and programs that resonate with target audiences.

Campaign Activation Plans: Co-create campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Marketing Manager.

Audience Segmentation: Partner with the Data Operations Manager to define precise audience segmentation strategies that enhance campaign reach and effectiveness.

Digital Asset Management: Work with the Content & Engagement Manager and Content Lead to ensure the correct upload and usage of digital assets, adhering to established guidelines.