Brand Manager – National Beer Brand – London - Up to £50,000 + Bonus
This client is one of the most up and coming BEER brands taking over the UK market. This company operates across multiple groups and independent’s, with the aim for continued growth. I am super excited to represent this brand as they have a product like no other!!
They are currently seeking a dynamic and forward thinking Brand Manager to join the team. The Brand Manager will drive and deliver the brand strategy, support the commercial function of the business and ensure growth across the business.
The ideal Brand Manager will have experience working with Drinks FMCG brands across both the On and Off trade.
Brand Manager responsibilities include:
Develop and implement comprehensive brand strategies to enhance market positioning and drive brand growth.
Maintain and strengthen brand identity and consistency across all marketing channels.
Conduct in-depth market research to understand consumer behaviour, market trends, and competitive landscape.
Plan, execute, and evaluate integrated marketing campaigns across digital, social media, print, and trade marketing activations.
Create compelling content and promotional materials that resonate with target audiences.
Ensure new products align with brand values and meet market demands.
Identify and establish strategic partnerships and sponsorship opportunities to boost brand visibility and reputation.
Work closely with sales teams to develop effective sales tools and promotional activities.
Support retail and distribution channels with marketing initiatives and materials.
Manage the full marketing A&B Budget along with forecasting and implementation.
The Ideal Brand Manager:
Minimum of 3 years of experience in brand and marketing management, preferably within the beverage or FMCG industry.
Previous experience managing the Marketing A&P budget along with graphic designers and PR agencies.
Strong strategic thinking and creative problem-solving abilities with excellent communication and interpersonal skills.
Proficiency in digital marketing, social media platforms, and marketing analytics tools.
A genuine passion for beer and the brewing industry, with a keen understanding of premium brand positioning
Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
