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Head Of Marketing

London, England,
Company: Taylor Dunn International
Category: Business and Financial Operations Occupations
Published 5 days ago

Job Details

Head of Marketing (Based in Cyprus)


  • Newly created position
  • MUST BE OPEN TO RELOCATE TO CYPRUS
  • Play a key role in the establishment of a new entertainment facility in Cyprus!



POSITION SUMMARY:


  • The Head of the Marketing Group will be responsible for overseeing all communication efforts of the property such as advertising, communication, to content, imagery, signage and all seasonal or daily activities of the resort, as well as the management of company’s digital platforms.
  • The Head of Marketing keeps the brand’s lifestyle and luxury standard on all materials developed, producing content that will keep the resort and our facilities at full capacity.
  • Breaking through a crowded tourism market to attract new guests and then building loyalty, she or he will manage a resort marketing budget to achieve our business KPIs and targeted return on investment.



PRIMARY RESPONSIBILITIES:


  • Works closely with different business units within the company, leading the marketing team while serving internal ‘clients’ such as F&B, Sales, Casino, Entertainment & Attractions
  • Leads the communicated and agreed business goal and creates the communication strategy
  • Leads the market development activity and oversees implementation of marketing initiatives directed towards achieving the goals
  • Evaluates the impact of the branding strategy and is responsible for the effective response of the market
  • Contributes to the marketing research to determine competitiveness, identify insights, and propose actions and assists on developing performance metrics and reports, identify new opportunities and improvements as required
  • Complies with budgetary guidelines, processing documents and maintaining assigned budget categories
  • Ensures department’s team is trained and developed as to properly implement the brand communication
  • Builds marketing plans and budgets for the smooth operation of marketing campaigns
  • Ensures that the website, promotional material, marketing campaign strategy are updated on a regular basic
  • Identifies gaps and proposes strategic plans on the effectiveness of marketing campaigns



QUALIFICATIONS:


  • Degree holder in one of the following fields, Marketing, Business Administration or equivalent
  • 7-10 years of relevant experience as a leading the Marketing division in a digital world and experience in building loyalty online in a competitive environment
  • Proven experience in developing quality luxury/ lifestyle content, preferable with a tourism or hospitality background
  • Preferable with a tourism or hospitality background.
  • Strong management & team leadership skills
  • Excellent presentation skills
  • Analytical and strategical mind set

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Job offer: Head Of Marketing

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